Junk Mail and Telemarketers

Do you like to get phone calls during dinner time, from strangers selling products you don’t want? Really? Me either. And yet every night around the world dinners are interrupted by ringing phones. The companies calling must be having some level of success to justify the cost right? Why would they do it if it wasn’t working?

Bad customer service

For the past two weeks my wife and kids have been travelling and I have been holding down the fort on my own (red meat and ice cream!!). Each night when I get home from the office I immediately grab the mail from the box. I barely flip through it before adding it to the growing pile on my kitchen table (its over 5 inches high). When my wife is in town, she gets the mail. She goes through the pile and removes all the junk. By the time I see it only the important letters remain (mostly bills L). This morning, as I stared at that pile of wasted paper, I thought, “What is the point”? Does anyone ever read this stuff? It must have some value to justify the cost right?

Junk Mail Pile Stack Envelopes Direct Marketing Advertising Lett

This morning as I got up I flipped my phone to Facebook, just to check in anyone new had “liked” my latest post. 15 minutes later I realized I had seen enough cat photos and kids blowing out birthday candles to last a month. I hadn’t accomplished anything, didn’t increase in knowledge, and (honestly) wasn’t even entertained. It was kind of a waste. Why would I sit on Facebook for 15 minutes? It must have had some value or I wouldn’t have done it right?

Thankfully we do not have our tv hooked up to ESPN because I know exactly what would happen tonight when I finish work. I would head home, sit on the couch (with ice cream) and watch Sportscenter. As soon as that ended I would switch to ESPN2 and watch the replay. And before I know it, it would be 11:30 and I would know everything there is to know about the latest sport scandal. I would ask myself, “What was the point?” Obviously there must be some value or I wouldn’t do it….right?

Today at work I had a productive day. I cleared out my email box, I rewrote my to do list, I filled up my water bottle 27 times, I had a very productive social lunch with a colleague and I organized my file folder. I didn’t get everything done on my list, I ran out of time to make those sales calls and I didn’t quite finish that proposal but I feel pretty good. I got stuff done. I added value to my company didn’t I? I wouldn’t have spent so much time on those tasks if it wasn’t effective….right?

It is easy for us to say that we hate telemarketers and junk mail but do we recognize that there are things in our life that are like telemarketers and junk mail to our personal and work goals? Each of us has our own distractions and time suck traps that we are tempted to fall into and can derail us in our productivity and impede our journey of success.

To avoid telemarketers we can use caller id and not answer calls from out of state or numbers that we do not recognize. With junk mail we can ignore the letter and immediately filter it into the garbage without wasting another minute. But how do we avoid the time and energy sucks that we have in the other parts of our lives? Here are 4 ways that we can keep focus and priority and progress.

  1. Have a plan- I recognize in my life that ESPN is a huge temptation and a rabbit hole that tempts me in. So I made the choice to disconnect my cable. I didn’t just unplug it, I put the cable box in my garage a flipped off the light. Are there things that I miss? Of course. But I have not regretted taking back control over what I am doing in my life. Do you have goals and objectives that you refuse to let fail? Do you have a plan to accomplish them? You cannot hit a target you do not have.
  2. Reward focus- When I was training my dog to “stay” I would sit him a few feet away and I would tell him to “stay”. If he did I would smile, tell him he’s a good boy, scratch his ears and give him a biscuit. It didn’t take long for him to learn that “staying’ was a good idea. The same thing can work for you in your life. Rewarding and reinforcing positive behavior trains your brain to continue. Tell yourself that when you make these 5 sales calls you will go to the movies (or get a scoop of ice cream).
  3. Set limits- Do you have the discipline to set limits? Can you force yourself to turn off Facebook after 15 minutes or stop scrolling through Twitter? Yeah? Me either. So I have found that I need to set stronger enforcement. Often I will set an alarm that triggers me to react or you can use one of the many webtools or apps that limit the length of time that you can stay slippery internet slopes. Another option is to remove the notifications from social media on your phone.
  4. Reinforce your why- Maybe the most effective way to cut through the junk mail in your life is to know your why. What is the reason for you productivity? You have goals, processes and procedures but ultimately why do you want to accomplish your assignment? Knowing that overriding purpose can give you the discipline and focus to cut through the distraction and stay focused.

Angry Girl Phone

So, if you are calling during dinner tonight from an out of state number please understand that your call will go unanswered. And tomorrow, if you want to chat about the latest MLB melt down or scandal, know that I will probably not won’t have a clue what you are talking about. Oh, and if you need me, I’ll probably be making sales calls or eating ice cream. I hate junk mail and telemarketers.

Question; How about you, how do you stay focused on what is truly valuable in your life? Leave your comment below or by clicking here.

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If There is No Wind, Row

This post is an excerpt from my free eBook. You can get the rest of the book by clicking here.

Quote #7 (1)

When looking at people and companies that are having success it can seem like the wind is at their backs. Every little adjustment results in forward surge. Take, for example, Apple and the iPhone. With every release they have thousands standing in lines to get the update. Even if the only change is the color you will see hundreds of eager fans.

For other companies, especially start-ups, it seems they are headed directly into the wind. Working day and night on a product or offering that is loaded with powerful features (and benefits) and yet no one notices. Malcom Gladwell writes about this in his phenomenal best-seller “Tipping Point”. The book explains the long uphill battle that companies or ideas have to make before they are noticed and the early adopters accept it. But after the long hard push something happens, the idea/company/person hits the tipping point. People begin to take notice. Success takes off.

In the beginning, no matter what the endeavor, you will have to work extra hard. Understand and recognize that your hard work will eventually pay off. When I started blogging, I released my first post to crickets. While I now have a small audience I can see momentum building. This summer I will be releasing my first podcast which will undoubtedly launch to very little listenership and that is ok. I need to row. The wind is coming and when it does I will have my boat and my business moving in the right direction to take advantage. If There is No Wind, Row!

Question: What do you need to do today? Leave your comments below or by clicking here.

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The Metaphor of the Mud Stuck Truck (a true story)

When I opened the door to the truck the muddy creek was nearly to the bottom of my door. I was in trouble, stuck for sure…

4x4 mud tyres

A few years ago, my dad, my brothers, a few friends and I drove to a remote lake in Northern Saskatchewan to do some fishing. I am not a very dedicated fisherman, but I thought a week away would treat me well. Apparently the Northern Pike and Walleye were excellent.

If you have never been on a “fishing only” trip, let me paint you a picture. Three of us got up every morning before a reasonable hour and headed out in this little-motorized fishing boat. We would find a little corner of the lake and then sit and fish ALL day. And that was about it.

I suppose if you love fishing this would be a dream. For me, I enjoyed a few minutes and then curled up in the bow and mostly napped. If I’m being honest, the week was great. We spent a lot of time joking and relaxing and built some great memories. I even caught a few fish.

The lake was in a remote part of Saskatchewan; I mean very remote. We were a good half hour drive from the nearest town and apparently, that is why the fishing is so good. I guess it is part of the charm and experience.

After a couple of days of lake napping, I needed a little change of venue. My bright idea was to take the truck, my dad’s truck, and drive into town to pick up some milk and a box of cereal. Exciting right?

As I was travelling down the road less travelled, I saw a sign that for a 19 year old young man was just too intriguing to avoid, “Firework Factory” and an arrow pointing off the road. So, I made the quick right turn onto the dirt road and headed toward this important site.

I never did see the factory. A ways off the main road I came to a fenced area with signs about no trespassing and violators being shot etc. So, I decided to turn back. My interest had already shifted to this new trail I passed along the way. A trail that looked like it needed four-wheel drive. I love four-wheeling.

As I went deeper into the backcountry of Saskatchewan my smile grew. The trail got more and more technical and I became engrossed in the experience. Next, I came up over a small rolling hill that quickly dropped down to a small creek. As I descended my smile faded as I realized the drop was too steep to reverse back up. I was forced to continue and make an attempt to cross the creek.

I gave the vehicle a little gas and plunged in. The creek was deeper than I imagined and the truck almost immediately sunk in the mud. I was definitely in trouble. And, this was the days before cell phones.

So imagine, age 19, by myself, miles from the road, at least 20 miles from the nearest town, no cell phone, way off the beaten path and stuck in the mud. The more I hit the gas the deeper the tires sunk. Uh oh!

Off road

I got out to survey the situation and that is when I realized just how bad it had become. I was stuck down nearly to the bottom of the doors and that’s in a truck with a decent profile height.

Do you ever feel like you are stuck in the mud of life? Do you ever feel like you are way out of your comfort zone, separated from support, no lifeline, with really nowhere to go?

I think we all have experiences where we feel this way, whether it is burnout or job loss or relationship struggles or one of the hundreds of challenges we all face. So what do we do? Here are some lessons I learned as I tried to “save my truck”.

  1. Don’t panic. Rational thinking, not emotional thinking can help you find options.
  2. Work hard. Sometimes to overcome the obstacles in life you need to get out, get dirty, and work.
  3. A solution is likely within your grasp; you just need to think differently and maybe outside the box.
  4. Give it some gas. Push yourself outside your comfort zone and commit to doing what needs to be done to overcome.
  5. Never give up. Solutions will come, in time, if you persist in doing the right thing.
  6. Get lucky. Despite all your best efforts, there may be times that the only way for things to go right is to get lucky. If you recognize that luck is preparation meeting opportunity you will be ready.
  7. Ask for help. Many times we can’t do it alone. You may need to ask for a hand up.
  8. Clean up. Things are not always going to work out and when they don’t, admit the mistake, make the situation right and move on.
  9. Learn the lesson. Once you have gone through the challenge learn the lesson and don’t repeat it. Sometimes you win and sometimes you learn. Whatever got you into the tough situation is probably avoidable in the future with the new knowledge acquired.

So, what happened in the creek? After spinning my tires longer than I should have and getting fairly frustrated, I walked through the 9 ideas above.

Despite being completely off the grid, I kept my head and refused to panic [1] (too much). I got out of the truck and began the difficult task of digging out each of the 4 tires ([2] work hard). I found a bunch of twigs and sticks on the creek bank and stuffed them in the freshly dug holes ([3] creativity). Jumped back into the truck, put it in neutral, revved the engine and then popped the truck into drive ([4] give it some gas).

I had to get out and dig new holes and fill them with twigs and sticks a few more times [5] but wouldn’t you know…as luck [6] would have it…the truck roared out of the river and I made it back to the lake.

When I arrived, the truck looked pretty bad and my dad was not happy to see a mud covered version of his truck. Thankfully, his anger lasted only long enough for me to enlist his help [7] cleaning up the mess and restoring the truck to its original condition [8].

Count that as a lesson learned [9]. And, I can assure you, that was the last time I ran off to do some solo four-wheeling in northern Saskatchewan……but I plead the 5th when it comes to other four-wheel adventures in his truck.

Question: What do you do when you feel your wheels stuck in the mud? Leave your comments below or by clicking here.

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When You Do The Things You Need To Do….

This post is an excerpt from my free eBook. You can get the rest of the book by clicking here.

Quote #12 (1)

When you do the things you need to do, when you need to do them, the day will come when you can do the things you want to do, when you want to do them. – Zig Ziglar

Zig Ziglar is my favorite mentor. He has more one-liner and quotable quotes than any person that I have followed. I love the idea that you need to do today what needs to be done so that you will be able to do the things that you want to do when you want to do them. I saw Zig live when I was 12 years old. He asked the audience to imagine receiving a call with an offer to go to Acapulco, expense free, the next morning. Who would be able to do it? The majority of the audience responded that they would be able to. But then reality set in as Zig started to list off the number of things that needed to be done before you could pick up and leave for a week. More and more people realized that the opportunity was more daunting than it originally sounded. He concluded with a challenge that we live ready to leave for Acapulco always.

Living ready means prioritizing your day and accomplishing the “have tos” before getting lost in the “like tos”. Do you get lost in email, spending too long responding to simple requests while simultaneously putting off the things that would really move your organization or you dreams forward? I am sure you have, I do it too. Be careful not to let the immediate crowd out the important. If you accomplish each goal in priority you will get more done, be more productive and be able to do the things you want to do when you want to do them. Acapulco anyone?

Question: What do you need to do today? Leave your comments below or by clicking here.

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So Many of Our Dreams at First Seem Impossible…

This post is an excerpt from my free eBook. You can get the rest of the book by clicking here.

Quote #13 (1)

So many of our dreams at first seem impossible, then they seem improbable, and then, when we summon the will, they soon become inevitable. – Christopher Reeves

When you have a big dream there will be many who cannot and will not understand your vision. Because they do not understand, they can be discouraging saying you are crazy. Imagine the Wright brothers assembling their first airplane. As they shared their dreams there were many who said it could not be done, many who told them to focus on something more realistic.

Do you have a dream right now that seems beyond your reach? Are you chasing a passion that others say is impossible? The harder you work and the more adjustments and refinements you make the more likely you are to succeed. At some point you will start to gain momentum. Your dream will still seem far off and unlikely but will start to be “possible”. Finally, after the effort is put in and obstacles overcome, momentum will be so strong that nothing can stand in your way. At this point you will have no problem reaching your objective, it will be inevitable.

The interesting thing about this quote is that it refers to how others see your dreams, not you. To be successful you must always see your dream as inevitable. The Wright brothers knew that they would create a flying machine. It is the strong belief that completion of your goals is inevitable that pushes you through the obstacles, distractions and fatigue. Are your dreams inevitable?

Question: how do you make your goals inevitable? Leave your comments below or by clicking here.

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